The Beauty Shop

Forever Beauty is Moving Offices!


FBNY is Moving Offices on February 5th.

+ Event Details


FBNY is Moving Offices on February 5th.

We are excited to announce that Forever Beauty NY is moving into a state of the art showroom and office on February 5th, 2019.

We look forward to welcoming you at our new headquarters, 42 West 39th Street, 13th Floor.

About Us



Founded in New York City by industry veterans, FBNY has become synonymous with High Quality, Fast Trends, Beautiful Hues. We strive to always be Living Life, so we can be... Forever Beautiful !!

In 2002, we have established ourselves as a reliable resource for all Color Cosmetics, Make-Up, Lips, Nails, Eyes, Skin, Storage, Cosmetic Bags & Brush Products.

As the company grew, we invested in our R&D team to ensure we offer cutting edge product. Our customers took notice and our brands have become known in the cosmetic aisles and counters in major department stores around the country, under such brands as The Beauty Shop, Totally Girlz, Forever Beauty as well as licensed brands such as Pink Label, Donna Lóren and Xoxo. 


“In late 2017, Goldview Capital, a private investment firm, with experience in the consumer product industry, acquired a majority stake in Forever Beauty for an undisclosed sum. “We saw a company with untapped potential, Our investment in R&D and Licensing will help fuel future growth“ commented a principal at Goldview. “I am excited about this next chapter, with my partners consolidating and managing the Financials, Back-Office and Warehousing, it allows me to focus on design, production, licensing and sales, as we grow in the US, Canada and International markets” commented Brad, who remains an equity partner and President.

Thank you,

Brad Anzaroot, President 

Mission Statement


We are focused on delivering a Top of Class, High Fashion, Top Quality product. Every single day, every single item, it's one area that we will never compromise. 

From NYC's most popular fashion and hues to elegant looks found Europe and Japan, our design team brings fresh innovation to our customers every month. 

Grow with Us!


We stock a large variety of essential makeup products to fill your cosmeti bag.

Our Warehouse in LA has over 200 items in stock at all times, please connect with a salesperson.

Core Line:

  • Color Cosmetics
  • Eye Shadow
  • Nail Polish 
  • Blush
  • Lip Gloss
  • Cosmetic Brushes
  • Eyelashes
  • Fragrances
  • Body Mist & Wipes
  • Facial Cleaners 
  • Body Lotion & Scrubs
  • Cosmetic Bags
  • Storage Caddy

Contact Us

Forever Beauty NY, LLC

42 West 39th Street, 13th Floor, New York NY 10018