Founded in New York City by industry veterans, FBNY has become synonymous with High Quality, Fast Trends, Beautiful Hues. We strive to always be Living Life, so we can be... Forever Beautiful !!
In 2002, we have established ourselves as a reliable resource for all Color Cosmetics, Make-Up, Lips, Nails, Eyes, Skin, Storage, Cosmetic Bags & Brush Products.
As the company grew, we invested in our R&D team to ensure we offer cutting edge product. Our customers took notice and our brands have become known in the cosmetic aisles and counters in major department stores around the country, under such brands as The Beauty Shop, Totally Girlz, Forever Beauty as well as licensed brands such as Pink Label, Donna Lóren and Xoxo.
“In late 2017, Goldview Capital, a private investment firm, with experience in the consumer product industry, acquired a majority stake in Forever Beauty for an undisclosed sum. “
Elie Levy | CEO
We are focused on delivering a Top of Class, High Fashion, Top Quality product. Every single day, every item, it's one area that we will never compromise.
From NYC's most popular fashion and hues to elegant looks found in Europe and Japan, our design team brings fresh innovation to our customers every month.
We stock a large variety of essential makeup products to fill your cosmetic bag.
Our Warehouse in LA has over 200 items in stock at all times, please connect with a salesperson.
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